Business Consulting Analyst

Phillips Consulting Limited (pcl.) (03 Oct 2023 - Present)

At Phillips Consulting, I have contributed to impactful public sector and energy projects, leveraging business analysis, stakeholder engagement, and strategic research to drive client success. Notable contributions include: - pcl. State Performance Index (PSPI) Reports (2023–2025): Supported the design and implementation of state-level performance frameworks, conducted data analysis, and contributed to the development of reform-based insights to aid government decision-making. - African Development Bank SAPZ Feasibility Study for a state government: Coordinated with the Ministry of Agriculture to map procurement processes, evaluate institutional capacity, and ensure alignment with AfDB standards for a proposed Special Agro-Processing Zone. - Presidential Initiative on Compressed Natural Gas (Pi-CNG): Supported the organizational structuring and stakeholder engagement strategy for the initiative, identifying key actors across public and private sectors and contributing to a roadmap for effective implementation. - Performance Management System for an organization: Engaged with management to identify performance gaps, led data collection efforts, and helped draft a performance management policy tailored to the operational goals. - State Subsidy Report: Contributed to policy analysis and modeling for the implementation of a more targeted and efficient subsidy system. In addition to client engagements, I’ve also driven thought leadership by creating content that showcases pcl's capabilities, aiming to attract both individual and institutional clients. I remain committed to driving excellence, innovation, and impact through consulting.

CEO

SPECTACULARS Eyewear Co. (03 Feb 2020 - Present)

As the Founder and CEO of SPECTACULARS, I have led the strategic direction, operations, and growth of the eyewear brand with a focus on affordability, style, and customer satisfaction. My key contributions include: - Vision and Brand Positioning: Developed the brand identity and market positioning to cater to young professionals and fashion-forward individuals seeking quality, affordable eyewear. - Business Development: Established partnerships with suppliers, optometrists, and retail outlets to ensure a consistent supply chain and increase market reach. - Customer-Centric Strategy: Introduced flexible customer service models, including online consultations and home delivery options, enhancing accessibility and experience. - Marketing and Digital Presence: Designed and executed digital marketing campaigns across Instagram and WhatsApp, driving brand awareness and generating sales. - Financial Management: Oversaw budgeting, pricing strategy, and inventory control to maintain profitability while delivering value to customers. - Team Leadership: Recruited and managed a small team, instilling a culture of service excellence, creativity, and accountability. Even while balancing a full-time consulting role, I maintained oversight of business performance and now aim to scale the brand using insights from business analysis and strategy consulting.

Business Analyst

Ramboskiie Media (04 Apr 2021 - 11 Nov 2023)

As a Business Analyst at Ramboskiie Media, I provided data-driven insights to improve content strategy, audience engagement, and monetization. I conducted market research, tracked content performance, optimized workflows, and supported digital tool integration. My analysis helped shape smarter decisions, increase reach, and enhance revenue potential

Cluster Coordinator

Inspire Arewa Youth Initiative (04 Jan 2025 - Present)

As Cluster Coordinator at Inspire Arewa Youth Initiative, I lead the planning and execution of key youth empowerment programs such as the Inspire Youth Arewa Business Summit and SME Expo, with a focus on promoting entrepreneurship and economic inclusion. I manage a team of volunteers, engage with stakeholders, and provide strategic input to ensure impactful program delivery across the region. My role centers on fostering innovation, strengthening community engagement, and creating opportunities for young people in Northern Nigeria.

Director Creativity and Innovation

Inspire Arewa Youth Initiative (04 Jan 2022 - 31 Dec 2024)

As Director of Creativity and Innovation at Inspire Arewa Youth Initiative, I led the design and execution of innovative programs and campaigns aimed at promoting youth engagement, skills development, and entrepreneurship. I provided creative direction for key initiatives, ensuring they were impactful, relevant, and aligned with the organization’s mission. My role involved developing fresh concepts, overseeing content creation, and collaborating with cluster teams to implement ideas that enhanced our reach and impact across Northern Nigeria.